Advertising And The Adverse Exposure Of Publicity

An advertising mishap may lead to negative ad reviews, and or ratings; bad publicity is never welcome. However, how you handle the reflux of the situation will set you apart as not only a thriving business, but in terms of recovering clients and revamping business. The way the situation is handled will either define your business or decline it. Gaining a clearer understanding of the link between the role of advertising and the adverse exposure of publicity would further contribute to the knowledge of aspects to be considered when planning a positive strategy in order to combat negative stigmas. Advertising is the action of calling something to the attention of the public especially by paid announcements (Webster, 2015). Advertising has†¦show more content†¦In the context of relationship marketing, customer satisfaction is often viewed as a central determinant of customer retention (Henning-Thurau, 1998).† Customer satisfaction is one piece of the puzzle to and overall well-executed advertisement and essentially product. Advertising is important to the customer, who is the one who purchases the product after they have been made aware of the product’s availability. Advertising helps find the best fit for customers via product. Advertising is important to society because it helps to educate the masses. Advertisements go beyond the products and they address social standards and current issues, as well. There are many elements that make up a successful advertisement and or campaign. There are a few strategically applied principles that successful advertisements follow. Advertisements are keyed, along with other means to discover the exact values and styles of advertisements and of each medium in which they were inserted (Scott, INSERT NUMBER). Advertising has its influence over the human minds, if it is not successful in this aspect, then it becomes useless and destructive to the firms attempting it (Scott, NUMBER). Memory is the first principle to consider with advertisement in mind. Our memory fires, processes, and stores things rapidly. However, the pieces and parts that we actually remember in our everyday lives is very